29 Dec
In recent years, TikTok has emerged as a social media powerhouse, despite facing strong competition from established players in the industry. The Chinese platform has captured the imagination of a younger audience, much like Snapchat. However, the key distinguishing factor is its massive user base: as of January 2023, TikTok boasted 1.051 billion active users.
Audience
The social media platform has been downloaded 3 billion times. 21.5% of its user base falls in the 18-24 age group. In terms of gender distribution, 54.1% of users are female, while 45.9% are male.
Goals
Reaching a young target
Offer challenges to create virality
Create content adapted to trends
Offer humorous content
Take advantage of the high engagement rate
Brands to watch
Brands leverage the platform to provide two types of content: organic content, which is featured in challenges and short videos, and paid content, which is showcased in the form of advertisements that appear between videos in our feed.
Ryanair: 2M followers
Netflix: 33.5M followers
Duolingo: 6.1M followers
Fenty Beauty: 2M followers
Tools to use
Capcut: video editing tool with a large library of content
TikTok for Business: suite of tools for businesses
Zoomerang: marketplace for video templates
Fanbytes: influence marketing platform
Pentos: analytics tool for TikTok
Tips to apply
Take advantage of all the effects at your disposal
Create trends and challenges
Don’t take yourself too seriously
