29 Dec
Facebook is the leading social network globally and has successfully endured the test of time, despite various challenges. While not the first social platform, it is one of the pioneering networks.
Recently, the Facebook group underwent a rebranding, now known as Meta. This new name reflects its focus on the metaverse, an extension of the internet beyond the present form. Meta is the preferred social media platform for B2C companies, catering to individual consumers.
At present, the network has a massive following of 2.96 billion users (the number of monthly active users in January 2023). This is primarily due to the power of the Meta group, which requires integration between its various applications such as Instagram, WhatsApp, and Messenger.
Audience
As mentioned earlier, Facebook users tend to be loyal to the platform, resulting in integration between its various applications.
The largest user demographic on Facebook consists of men aged 25 to 34 years, representing 30% of the total user base. Overall, the gender distribution on Facebook is 56.3% men and 43.7% women.
Goals
Create a community and build loyalty
Take advantage of Facebook’s e-commerce tools to distribute your products on a new sales channel
Take advantage of a qualitative communication channel and generate traffic on your e-commerce website
Promote your products with visual communication
Take advantage of Meta’s marketing tools to precisely target your customers
Brands to watch
Below is a compilation of some of the noteworthy brand pages on Facebook, which are predominantly managed by large enterprises. However, you can utilize the strategies implemented on the platform to build your own community.
Drawing inspiration from these pages can help you expedite growth and develop an effective social media strategy.
@NYXCosmeticsUK: 3.2M followers
@zarahome: 3.1M followers
@justhype: 1.2M followers
@innocent.drinks : 0.6M followers
Tools to use
Facebook Ads Manager: Facebook’s ad network, offering precise targeting by age, location, interests, …
Facebook Commerce Manager: Facebook’s E-commerce platform, offering online selling functionalities
Page Insights: Allows you to track the most important KPIs of your page
Facebook Pixel: Facebook ad tool to retarget traffic from your website
Meta Foresight: Facebook page with articles based on your interests
Tips to apply
Prefer the publication of visual content
Try to create virality and reactions by including users and using humour
Use Facebook’s advertising tools
Use Facebook’s live features
